August 04th, 2020

That sure was EDUTAINING. Wait, what?

​“Bueller, Bueller, Bueller?” You all remember that line from ‘Ferris Bueller’s Day Off’ right?  I love Ben Stein in this role but in a classroom, I think I’d go into a coma from boredom.  Keeping kids and even adults engaged in education is challenging.  A resource teachers have used over the years is edutainment, which is growing in popularity, especially now with the state of the world and everyone learning from home.  You may remember that one teacher you had that was captivating, that kept you on the edge of your seat.  Maybe they weren’t “by the book” but they still got the message across.  That in a straightforward way is edutainment. 

​Edutainment is, by definition, “any form of entertainment that is educational”.  This could also be a documentary, eLearning modules, podcasts, certain video/computer games, and the list can go on and on.  One example that comes to mind is this: I don’t recall a thing from my 8th grade science teacher but I do remember him showing a Bill Nye the Science Guy video on static electricity that I still remember to this day.  That is a form of edutainment.  If you’re a millennial than you probably remember Number Crunchers, the Oregon Trail, etc. all those computer games were a form of edutainment. 

It's been proven that this type of learning promotes critical thinking, increased engagement, and growth mindsets.  The one key factor being we remember material that strikes emotion.  That's one reason using entertainment to educate works.

Keep your audience engaged in the content you are creating. A solution to successful edutainment is striking an emotional chord with your audience. Using audio is a great way to achieve this.  If you have lesson plans, are an instructional designer, video producer or simply have educational material that you want to communicate to your audience. Keep them engaged by hiring a professional voice over "edutainer" to pair with your visuals. Voice over that helps explain and inform in an entertaining manner helps in retaining the content being viewed.  Think of it as a guide to the visuals, walking your viewer through the experience.

Having trouble finding a way to keep your audience engaged? Let’s connect to fix that. Get a free audition and quote.
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